Project Overview
Looking to scale their video output and maintain consistent production quality, The Pro’s Closet collaborated with Cary & Co. on a diverse slate of video projects. Our team provided full-service cinematography and production support — from pre-production planning to lighting, direction, and filming both studio and on-location shoots.
Each piece was crafted to match TPC’s brand voice and connect with their audience of performance-driven cyclists. Whether it was the storytelling of “Are E-Bikes Worth It?”, the educational tone of “The Easiest Way to Set Your Bike’s Saddle Height,” or the historical depth of “How Greg LeMond’s TT Bike Changed Road Racing,” each video balanced authenticity with visual polish.
Across dozens of videos produced during the partnership, The Pro’s Closet experienced measurable growth in YouTube engagement, subscriber count, and viewer retention — reinforcing the impact of a consistent, story-driven content strategy.
Are E-Bikes Worth It? Short Doc
A short-form documentary exploring the real-world benefits of e-bikes, shot on location to capture the energy of urban commuting.
The Easiest Way to Set Your Bike’s Saddle Height
A tutorial that became one of TPC’s most-viewed video (117K views), earning praise for its clarity and visual style.
How Greg LeMond’s TT Bike Changed Road Racing
A feature on one of cycling’s most historic and iconic bikes.
How To Fix Clogged Tubeless Valves
The Best Mid-Range Road Bike Shoes
A Distinctive Creative Signature
Cary & Co.’s approach focused on technical excellence, clean visuals, and a cinematic tone that matched TPC’s brand voice — premium yet approachable. The videos helped The Pro’s Closet stand out in the cycling media landscape and forge stronger connections with its community.
