Bringing College Football Energy to Life for Dr Pepper

Capturing the Energy of College Football

In partnership with Dr Pepper’s creative and activation agencies, Cary & Co. produced shoots for each athlete at video production studios in Boulder, CO and Fort Collins, CO. The production focused on creating content for short-form social, digital advertising, and retail displays in 7-Eleven and King Soopers stores.

We handled the cinematography, lighting, and still photography for both sessions. Working within Dr Pepper’s creative templates, we produced six vertical Instagram Reels (three per athlete) that showed the personality of each athlete. The videos featured short challenges, fan shoutouts, and playful “Crack It Like…” moments designed to be fun and showcase the lightheartedness of the Dr Pepper brand.

Select Reels

‍

Studio Photography for Retail Displays

‍Alongside the video work, we photographed each athlete against a seamless white backdrop for in-store signage and digital collateral. The clean, high-key lighting ensured it was easy to cutout the athlete from the background for large-format printing and compositing across regional retail displays.

These photos became the hero visuals for Dr Pepper’s in-store promotions, giving fans a chance to see there favorite athletes in life-size form.

Production Efficiency and Creative Consistency

With a total turnaround time of just three weeks, this project demonstrated how we can deliver national brand level quality under tight timelines. We used identical lighting setups, lensing, and framing to ensure a unified look was achieved across both athletes’ campaigns and the larger campaign happening with athletes across the country.

We also edited all six Instagram Reels, optimizing pacing and color for social performance while delivering photo assets formatted for We Are Alexander’s postproduction and retail teams.‍